Updated: October 2026

Welcome to the privacy policy of the Honolulu Marathon Association.

In this Privacy Policy (“Policy”), we describe the personal information that we collect from visitors to and users of our websites (“Site”), our blogs, our mobile applications (“Applications”), and online products and services including third party services (collectively, “Services”) and how we collect, use, and share personal information in the course of our business activities.

How Is Your Personal Data Collected?

We use different methods to collect data from and about you including through:

Direct interactions. You may give Us your Identity Data, Contact Data and Financial Data by filling in forms or by corresponding with Us by post, phone, email or otherwise. This includes personal data you provide when you:

1. apply for Our products or services;
2. create an account on the Site;
3. subscribe to Our service or publications;
4. request marketing to be sent to you;
5. apply to participate in one of our Events;
6. volunteer in some capacity at one of Our events;
7. sign up to charitable programs;
8. enter a competition, promotion or survey;
9. give Us some feedback.

Automated technologies or interactions. As you interact with the Site, We may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites.

Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources such as analytics providers, advertising networks, technical, payment and delivery services, data brokers or aggregators. Please Contact Us to find out more about the various third parties and public sources from which We may receive personal data about you.

How We Share Personal Information Within Honolulu Marathon and With Our Service Providers, Regulators and Other Third Parties

We also collect personal information from individuals who may refer you as a friend to our loyalty programs or products or services. We ask these individuals to confirm that you are happy to hear from us.

We will only collect, use, and share your personal information where we are satisfied that we have an appropriate legal basis to do this. The sections below explain when we collect personal information, the types of personal information we collect, how we use the personal information, and the legal basis for our use of such personal information.

What We Collect, How We Use It, and Why

Jump to the situation that applies to you:

• When you visit our websites (cookies)
• When you create or manage an account
• When you register for an Event on our Sites or Services
• When you use our Applications
• When you register for Events on Sites or Applications run by third party vendors
• When you buy products or services
• When you sign up for our marketing communications
• When you contact us or customer support
• When you enter a competition, promotion or survey
• When you create a fundraising page or donate
• When you take part in our events: results and timing
• When you take part in our events: photos and filming

When you visit our websites (cookies)

What we collect:

• Where you came from, the pages you looked at, how long you stayed and the links you click
• Login details
• Geographic location
• Technical information: browser type, operating system, device information and Internet Protocol (“IP”) address
• A unique ID given to each visitor, and that ID’s expiration date

How we use it:

• To tailor our Sites to you, including showing recommendations, marketing, content and advertising based on your profile and interests
• To make our Sites and Applications work properly, for example displaying content correctly, remembering your shopping cart and login details, and personalizing the interface
• To improve our Sites, keep them secure and safe, and protect against fraud
• To run statistics, for example to avoid recording visitors twice and to understand how users react to our advertising campaigns
• To improve our offers and allow sharing of our content on social media
• To show online advertisements for products that may interest you, based on your previous behavior, including on social media platforms and other sites

You can opt out of targeted advertising using the function available on our Site (where applicable) or in your browser settings. To opt out of targeted advertising on social media platforms, please visit the relevant platform to explore the options it provides.

Our legal basis:

• Your consent (to store cookies on your device)
• Our legitimate interests, including to improve our Sites and Services, to better engage with you, and to secure our Sites

When you create or manage an account

When you create or manage an account on our Sites or Applications, including through a social media login or store, we may ask you for:

• First and last name
• Email address and desired password
• Displayed name
• Date of birth
• Subscription preferences
• Information about your activities and interests
• Other profile data such as mailing address, phone number, occupation and gender
• Physical activities or similar health related information
• Social media profile (where you use your social media login or share this personal data with us)
• User generated content
• Contact information of a friend (where you share this personal data with us)
• Payment information

How we use it:

• To manage your registrations
• To send you marketing communications (where you have asked us to), which may be tailored to your “profile” (i.e. based on the personal data we know about you and your preferences)
• To offer you a loyalty program and personalized services based on your characteristics
• To allow you to manage your preferences
• To monitor and improve our Sites and Applications, run analytics or collect statistics
• To secure our Sites and protect you and us against fraud
• To respond to your questions and otherwise communicate with you about your use of our services
• To manage any competitions, promotions, surveys or contests you enter

Our legal basis:

• Performance of a contract, so you can create and manage your account
• Our legitimate interests, including to improve our Sites and Services, better engage with you, prevent fraud and secure our Sites
• Consent, so you can receive marketing communications from us

When you register for an Event on our Sites or Services

What we collect:

• First and last name
• Email address
• Physical address
• Phone number
• Personal description or preferences
• Transaction information, including payment information
• Purchase history

How we use it:

• To contact you to finalize your order if you saved your shopping cart or placed Events in your cart without completing the process
• To process your order and manage payment (your payment information is not collected directly by us but by payment service providers)
• To inform you when Service updates or new Services are available
• To manage any contact you have with us about your purchase, and any dispute relating to a purchase
• To secure your transactions against fraud (we may use a third party provider solution to detect fraud)
• If you purchase using a registered account, to add the transaction to your profile so we can understand your interests and preferences and you can see a record of your transactions
• To run analytics or collect statistics
• To communicate with you about your use of our Services

Our legal basis:

• Performance of a contract, so you can create and manage your account
• Our legitimate interests, including to improve our Sites and Services, better engage with you, prevent fraud and secure our Sites
• To comply with a legal obligation (to keep information we are required to keep)

When you use our Applications

What we collect:

• First and last name
• Email address
• Date of birth
• Information about your activities and interests
• Your current location (geolocation)
• Other profile data such as contact information, occupation and gender
• Physical activities or similar health related information
• Application or device usage data
• Social media data (where you use your social media login or share this personal data with us)
• Payment information

How we use it:

• To provide the Services you request
• To analyse your personal characteristics and identify and recommend appropriate Events based on location
• To monitor and improve our Applications, run analytics and statistics

Our legal basis:

• Consent (to provide you with the services requested)
• Our legitimate interests, including to improve our Sites and Services, to better engage with you, and to secure our Sites

When you register for Events on Sites or Applications run by third party vendors

What we collect:

• First and last name
• Organization name
• Gender
• Professional and/or personal email address
• Professional and/or personal address
• Username and password
• Preferences
• Other information you have shared with us about yourself (e.g. via your “my account” page, by contacting us, through a chat function on some websites, or by taking part in a survey)
• Payment information

How we use it:

• To manage your purchases and orders
• To send you marketing communications (where you have asked us to), which may be tailored to your professional “profile” (i.e. based on the personal data we know about you and your preferences)
• To offer you a loyalty program and personalized services based on your professional interests and characteristics
• To allow you to manage your preferences
• To monitor and improve our Sites, Applications and Services, run analytics or collect statistics
• To secure our Sites and protect you and us against fraud
• To respond to your questions and otherwise interact with you

Our legal basis:

• Performance of a contract, so you can create and manage your account
• Our legitimate interests, including to improve our Sites and Services, better engage with you, prevent fraud and secure our Sites
• Consent, so you can receive marketing communications from us

When you buy products or services

What we collect:

• First and last name
• Email address
• Physical address
• Phone number
• Personal description or preferences
• Transaction information, including purchases
• Payment information
• Purchase history

How we use it:

• To contact you about your orders
• To process your order and manage payment (your payment information is not collected directly by us but by payment service providers)
• To inform you when Service updates or new Services are available
• To manage any contact you have with us about your events or registrations, and any dispute relating to a purchase
• To secure your transactions against fraud (we may use a third party provider solution to detect fraud)
• If you order using a registered account, to add the transaction to your profile so we can understand your interests and preferences and you can see a record of your transactions
• To run analytics or collect statistics
• To communicate with you about your use of our Services

Our legal basis:

• Performance of a contract, so you can create and manage your account
• Our legitimate interests, including to improve our Sites and Services, better engage with you, prevent fraud and secure our Sites
• To comply with a legal obligation (to keep information we are required to keep)

When you sign up for our marketing communications

What we collect:

• First and last name
• Email address and desired password
• Displayed name
• Date of birth
• Personal description or preferences
• Order details
• Social media profile (where you use your social media login or share this personal data with us)
• User generated content
• Other information you have shared about yourself (e.g. via your “my account” page, by contacting us, through a chat function on some websites, or by taking part in a contest, game or survey)
• Subscription preferences
• Contact information of a friend
• Payment information

How we use it:

• To send you marketing communications (where you have asked us to), which may be tailored to your “profile” based on the personal data we know or learn about you and your preferences
• To show you marketing communications on other websites, including social media platforms (you may also see our ads on other sites that are not tailored to you)
• To keep an up to date suppression list if you have asked us not to contact you
• To run analytics or collect statistics
• To send content on your behalf to your friends and/or family

Our legal basis:

• Consent
• Our legitimate interests, including to improve our Sites and Services and to better engage with you

When you contact us or customer support

When you ask questions about our Services, your orders, your account or your rights, we collect:

• First and last name
• Email address
• Phone number
• Date of birth
• Information about your activities and interests
• Other information you share with us in relation to your enquiry

How we use it:

• To communicate with you about your use of our Services

Our legal basis:

• Consent, to provide you with the service you have requested
• Our legitimate interests, including to improve our Services, to better engage with you and to secure our Sites

When you enter a competition, promotion or survey

This covers competitions, games, contests, promotional offers, sample requests and surveys. We collect:

• First and last name
• Email address and desired password
• Displayed name
• Date of birth
• Subscription preferences
• Information about your activities and interests
• Other profile data such as contact information, occupation and gender
• Physical activities or similar health related information
• Social media profile (where you use your social media login or share this personal data with us)
• User generated content
• Other information you have shared with us about yourself (e.g. via your “my account” page, by contacting us, through a chat function on some websites, or by taking part in a survey)

How we use it:

• To manage your participation in the promotion, including taking your feedback and suggestions into account
• To run analytics and statistics
• To add your participation to your profile so we can understand your interests and preferences

Our legal basis:

• Performance of a contract, so you can create and manage your account
• Our legitimate interests, including to improve our Services and to better engage with you

When you create a fundraising page or donate

What we collect:

• Information about the charitable event or your request for donations
• If you donate to a particular Event or cause: your name, contact information and credit card information

How we use it:

• To create a page on certain of our Sites to collect donations for your participation in a charity event (e.g. raising money by running a marathon), for a particular charity, or for other purposes

Our legal basis:

• Consent
• Performance of a contract

When you take part in our events: results and timing

What we collect:

• Data on your performance, such as timing

How we use it:

• To facilitate and publish the results of Our events

Our legal basis:

• Our legitimate interests: we need to publish and store results, rank individuals, handle challenges to results after an event, and keep a historic log of this data for staging our events and for archival and historic research. This also allows participants to rank themselves against other participants.

When you take part in our events: photos and filming

What we collect:

• Film, photographs and sound recordings of you during any of our events, including concerts, expo and athletic events

How we use it:

• To televise, film and/or otherwise record Our events, and to take photographs and record footage of them

Our legal basis:

• Our legitimate interests: we need to be able to publish, display, sell and distribute Our events by film, television, radio, print media, internet, publicity material or any other media now or in the future

How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, We will use your personal data in the following circumstances:

• Where We need to perform the contract We are about to enter into or have entered into with you.
• Where it is necessary for Our Legitimate Interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where We need to Comply with a Legal or Regulatory Obligation.

Please Contact Us to find out more about the types of lawful basis that We will rely on to process your personal data.

Generally, We do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by Contacting Us.

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

Promotional Offers From Us

We may use your Identity Data, Contact Data, Technical Data, Usage Data and Profile Data to form a view on what We think you may want or need, or what may be of interest to you. This is how We decide which products, services and offers may be relevant for you.

You will receive marketing communications from Us if you have requested information from Us or purchased goods or services from Us or if you provided Us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.

SMS Program Terms & Privacy

By opting into Honolulu Marathon’s SMS program, you consent to receive text messages (e.g., race updates, reminders, confirmations, marketing offers) from Honolulu Marathon at the phone number you provide.

• Message frequency varies.
• Message & data rates may apply.
• You can opt out at any time by replying STOP to a message. For help, reply HELP or contact us at [insert support email/phone].
• Your consent to receive SMS messages is not a condition of purchasing goods or services.

By participating, you agree to these SMS terms as well as our Terms of Service.

Third-Party Marketing

We will get your express opt-in consent before We share your personal data with any company outside the Honolulu Marathon Association for marketing purposes.

Opting Out

You can ask us to adjust your marketing preferences by following the opt-out links on any marketing message sent to you or by Contacting Us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of product/service purchase, product/service experience or other transactions.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of the Site may become inaccessible or not function properly. For more information about the cookies We use.

Change of Purpose

We will only use your personal data for the purposes for which We collected it, unless We reasonably consider that We need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please Contact Us.

If We need to use your personal data for an unrelated purpose, We will notify you and We will explain the legal basis which allows Us to do so.

Please note that We may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Children’s Data

We may collect and process the personal data of children below the age of 13 for the purposes of administering the following areas of our business, in which case we will always ensure that consent is given or authorized by the holder of parental responsibility over that child:

• Events in which children may participate. We require the child’s details in order for them to participate;
• To televise, film and/or otherwise record Our events and to take photographs and record footage of Our events; and
• To facilitate and publish the results of Our events.

Disclosures of Your Personal Data

We may have to share your personal data with third parties set out below for the purposes set out in the sections above.

External Third Parties such as:

1. Service providers acting as processors provide various services such as event entry, entry management and supporting services, grant management services, timing services, services with respect to the dissemination of photos, videos and other memorabilia, facilitation services for graphical representation of results, data analysis services, publication of race results services and IT and system administration services. Please Contact Us to find out more about the various third parties who may process your personal data.
2. Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
3. Regulators and other authorities acting as processors or joint controllers who require reporting of processing activities in certain circumstances.
4. Third party athletic bodies and affiliations such as:

   • Boston Athletic Association to allow them to validate who is entitled to an entry to their events based on performance.

5. Broadcasters to allow them to commentate on Our events.
6. Where you have consented to pass your personal data to third parties (for example, hotel groups about accommodation in relation to Our events or charities where you have initially been unsuccessful in your event application).
7. Media where We deem that there is a human-interest story about your participation at one of Our events.

Specific third parties named in the sections above.

Third parties to whom We may choose to sell, transfer, or merge parts of Our business or Our assets. Alternatively, We may seek to acquire other businesses or merge with them. If a change happens to Our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.

Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data.

1. Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data We hold about you and to check that We are lawfully processing it.
2. Request correction of the personal data that We hold about you. This enables you to have any incomplete or inaccurate data We hold about you corrected, though We may need to verify the accuracy of the new data you provide to Us.
3. Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for Us continuing to process it. You also have the right to ask Us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where We may have processed your information unlawfully or where We are required to erase your personal data to comply with local law. Note, however, that We may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
4. Object to processing of your personal data where We are relying on a Legitimate Interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where We are processing your personal data for direct marketing purposes. In some cases, We may demonstrate that We have compelling legitimate grounds to process your information which override your rights and freedoms.
5. Request restriction of processing of your personal data. This enables you to ask Us to suspend the processing of your personal data in the following scenarios: (a) if you want Us to establish the data’s accuracy; (b) where Our use of the data is unlawful but you do not want Us to erase it; (c) where you need Us to hold the data even if We no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to Our use of your data but We need to verify whether We have overriding legitimate grounds to use it.
6. Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for Us to use or where We used the information to perform a contract with you.
7. Withdraw consent at any time where We are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, We may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

No Fee Usually Required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, We may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, We may refuse to comply with your request in these circumstances.

What We May Need From You

We may need to request specific information from you to help Us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up Our response.

Time Limit to Respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, We will notify you and keep you updated.